Quirrely VIP — Solutions

Four products.
One engine.

Every Quirrely product runs on the LNCP engine — five dimensions, one cognitive fingerprint. The product changes. The precision does not.

Signal — Brand Voice Intelligence Lens — News Intelligence Brief — Contact Intelligence Fit — Culture Fit Signal
10,510,100,501
Possible voice signatures
Five dimensions. 101 values each. No two voices share the same five.
24–72hr
Standard turnaround
From search parameters to scored profiles. No platform. No queue.
DaaS
Deliverable, not subscription
Priced by scope. No seats, no dashboards, no onboarding.
Signal

Brand Voice
Intelligence.

Your brand has a voice. Signal measures it. Single-brand mode scores every channel you own — Force, Stability, Mediation, Structure, and Range per channel, with channel variance surfaced as a fact. Competitive mode benchmarks your brand against up to five peers. Same engine. Same dimensions. The gaps that emerge are real.

What Signal measures
Signal takes any body of written text — homepage, social, campaign copy, sales materials, About page — and returns a full LNCP fingerprint. Every channel scored independently. Variance between channels surfaced explicitly.
In competitive mode, Signal benchmarks your brand against a peer corpus of up to five competitors. The output is a comparative fingerprint table — every brand, every channel, every dimension, side by side.
Channel fingerprints Peer benchmarking AI signal detection Voice characterisation Strategic read Summary verdict
Who Signal is for
Agency principals who need scored data to anchor brand reviews, pitches, and campaign debriefs
CMOs whose brand voice drifts between channels and need to see the gap quantified
Communications directors preparing a brand repositioning or agency brief
Comms teams entering a new category who need a competitive voice baseline before they write a word
Sample output — homepage vs social
Homepage
Force
83
Stability
55
Mediation
36
Structure
41
Range
48
Social
Force
4
Stability
49
Mediation
0
Structure
38
Range
44
79 Force points between channels. Category norm: 18 pts.
Corpus requirements
Minimum 300 words per channel submitted
Submit as a single formatted document using the Quirrely template
Competitive mode: up to five peer brands, same corpus requirements per brand
Channels accepted: homepage, social, campaign, sales, About, press, email
Lens
Now available — see the page →

News
Intelligence.

Tell us the story you want profiled — the engine reads the voices underneath. Three media compared side by side, five scored dimensions each, directional interpretation included. Returned within 24 hours of your search parameters.

What Lens measures
Lens detects the beat from your query — 22 beats from politics to agriculture — and selects three outlets from a corpus of 300+ global sources. Each outlet's coverage is scored across all five LNCP dimensions. The result is a comparative fingerprint of how the same story reads across different editorial voices.
Voice labels are honest to the beat. Politics gets Establishment left, Establishment right, and Contrarian. Sports gets Broadcast, Independent, and Regional. The taxonomy fits the reality — not a political framework retrofitted onto every beat.
22 coverage beats 12 global regions 300+ outlets Per-beat voice taxonomy AI signal detection Comparative read
Who Lens is for
PR and comms professionals monitoring how a client story is being framed across outlets
Agency teams preparing a media strategy and needing to understand the editorial landscape by voice, not just by reach
CMOs tracking how a category or competitive story is reading in the press
Communications directors preparing for a media briefing or press tour
22 beats detected automatically
PoliticsForeign affairsBusinessMarketsTechnologyTech policyScienceEnvironmentHealthConflictDefenceCrimeLegalSportsEntertainmentLifestyleEducationLabourReligionImmigrationHousingTransport
12 regions covered
North AmericaUK / EuropeIndiaNigeriaSouth AfricaAustraliaBrazilJapanSE AsiaMENAEast AfricaLatin America
Corpus requirements
Submit a topic query — any subject, any geography, any beat
Beat is detected automatically from your query string
Outlet selection draws from the 300+ outlet corpus — no manual curation required
Brief

Contact
Intelligence.

Paste any public writing. Get a scored voice profile — profile, stance, register, and a full LNCP fingerprint — plus a tactical engagement guide. Know the voice across the table before you walk into the room.

What Brief measures
Brief takes any body of public writing — a LinkedIn post, a bylined article, a published essay, a speech transcript — and returns a full LNCP fingerprint. Profile, stance, and register are assigned. A voice line captures the cognitive signature in a single sentence.
The engagement guide translates the scores into tactical preparation: how to structure your argument, what register to match, where to expect resistance, and how to land the close given the specific voice profile across the table.
LNCP fingerprint Profile + stance + register Voice line Contact read Engagement guide
Who Brief is for
Sales and biz dev leads preparing for a first meeting with a new prospect
Agency principals walking into a pitch against a CMO or comms director with a public writing footprint
Dealmakers entering any negotiation where knowing the other voice gives an edge
Comms directors preparing for a media interview or analyst briefing
Partnership leads scoping a new relationship before the first conversation
Sample output — contact profile
poetic open stance FORMAL register
Force
5
Stability
69
Mediation
4
Structure
13
Range
35
The language is doing more than one thing at once. Readers who slow down will find the second layer.
Corpus requirements
Minimum 300 words of public writing from the contact
Accepted sources: LinkedIn posts, bylined articles, published essays, speech transcripts, blog posts
Single submission per contact — paste directly or submit as a text document
Delivered within 24–72 hours as a standalone document. DaaS available for platforms and enterprise buyers.
Fit

Culture Fit
Signal.

Score applicant writing against employer voice. Surface cognitive alignment before the interview — not after the hire. The LNCP engine measures both sides of the table and returns a comparative fingerprint with a pool-level verdict and per-candidate deep read.

What Fit measures
Fit takes two corpora — employer voice and applicant writing — and scores both through the LNCP engine independently. The output is a side-by-side fingerprint comparison across all five dimensions, with a cognitive alignment score and a written read on where the voices converge and where they diverge.
This is not a culture survey or a personality test. It is a measurement of how two bodies of writing relate to each other across the same five dimensions. No self-reporting. No test-taking behaviour. Just the writing.
Dual fingerprint Cognitive alignment score Dimension-by-dimension comparison Pool summary verdict AI signal on both corpora
Who Fit is for
HR and talent acquisition teams hiring for culture-sensitive roles where voice alignment matters
Agency principals hiring writers, strategists, or account leads who will represent client voice
Communications directors building a team with a specific editorial register
Founders hiring a first comms or content lead who will define brand voice going forward
Sample output — alignment comparison
Employer voice
Force
72
Stability
64
Mediation
18
Applicant writing
Force
68
Stability
71
Mediation
22
Strong alignment on Force and Mediation. Stability gap: 7 pts — within range.
Corpus requirements
Employer corpus: minimum 300 words of brand or internal voice — job postings, internal comms, brand copy
Applicant corpus: minimum 300 words of written work — cover letter, writing sample, published work, LinkedIn content
Both corpora submitted together as a single brief
Delivered within 24–72 hours as a standalone document. DaaS available for platforms and enterprise buyers.
Ready to start
Every engagement begins with a 30-minute conversation. Analysis returned in 24–72 hours.
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Every Quirrely product runs on the DaaS model — Data as a Service, not software as a service. No platform access. No seats. No dashboards. You define the scope. We return the intelligence. Priced per brief, not per month.

Delivered analysis.
Priced by scope.

We work from your brief. Analysis returned in 24–72 hours. Review within 7 days.

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