Quirrely VIP — Voice Intelligence Platform

Voice is data.
It has always been data.
Nobody was measuring it.

Until now. Quirrely VIP quantifies the cognitive signature of any written language — your brand, your competitors, your media landscape, the person across the table.

Book a demo See how it works ↓
10,510,100,501
Possible voice signatures
Five dimensions. 101 values each. No two voices share the same five.
24–72hr
Standard turnaround
From search parameters to scored profiles. No platform. No queue.
DaaS
Deliverable, not subscription
Priced by scope. No seats, no dashboards, no onboarding.
The platform

Four products. One engine.

Every Quirrely product runs on the same LNCP engine — five dimensions, one cognitive fingerprint. Signal measures your brand. Lens tracks the media. Brief profiles the room. Fit scores the hire.

Signal
Now available
Brand Voice Intelligence

Measure your brand voice across every channel — homepage, social, campaign, sales. See exactly where it holds and where it drifts. Competitive mode benchmarks you against up to five peers.

Force · Stability · Mediation · Structure · Range
Single brandCompetitive
See Signal →
Lens
Now available
News Intelligence

Tell us the story you want profiled — the engine reads the voices underneath. Three media compared side by side, five scored dimensions each, returned within 24 hours.

22 beats · 12 regions · per-beat voice taxonomy
See Lens →
Brief
Contact Intelligence

Paste any public writing. Get a scored voice profile and a pre-meeting brief — how this person receives information, how to engage, and what to avoid.

Profile · Stance · Register · Engagement guide
Fit
Culture Fit Signal

Score applicant writing against employer voice. Surface cognitive alignment before the interview — not after the hire.

Applicant vs employer · 5-dimension match · LNCP scored
The engine

One measurement.
Every word accountable.

The LNCP engine — Lexical Numerical Cognitive Protocol — reads any body of written text and returns a precise cognitive fingerprint. 110+ linguistic patterns. 19 voice markers. Five continuous dimensions scored 0–100. No training data. No model fine-tuning. Pure measurement.

5
Dimensions
110+
Linguistic patterns
19
Voice markers
10,510,100,501
Possible voice signatures
Force
Assertiveness and declarative weight. How hard the language pushes.
Stability
Consistency of register and tone across the full corpus.
Mediation
Interpretive presence. How much the writer shapes meaning for the reader.
Structure
Syntactic complexity and architectural density of the writing.
Range
Lexical breadth and variability. How wide the vocabulary draws.
Signal in action

What a voice audit actually looks like.

A real analysis from a B2B technology brand. Four channels measured. One finding that changed the brief.

Voice audit — B2B technology brand, North America
Four channels. One fingerprint per channel.

The homepage speaks at Force 83. The social feed speaks at Force 4. These are not two tones of the same voice — they are two different brands occupying the same name.

The About page carries Mediation 36 — highest in the peer category. Campaign copy carries Mediation 0. One channel shapes meaning for the reader. The other just stops.

Stability holds across all four channels. The architecture is intact. The problem is not style — it is conviction. The brand knows what it believes on the homepage. It does not carry that knowledge anywhere else.

The finding 79 Force points between homepage and social. Category average: 18. This brand is running at 4x the norm for voice fragmentation.
The implication Every channel is making a different promise to the same buyer.
Channel variance by dimension
Homepage
Social
red = above category norm
Force
79 pts
Mediation
36 pts
Stability
6 pts
Structure
3 pts
Category norm: 18 pts variance. Red dimensions are above threshold.
Homepage
Hybrid signal detected
Force
83
Stability
55
Mediation
36
Structure
41
Range
48
Social
Human writing signal
Force
4
Stability
49
Mediation
0
Structure
38
Range
44
Full analysis includes
Channel fingerprints · peer benchmarking · AI signal · voice characterisation · strategic read
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Who it is for

Built for the people who own the voice.

Quirrely VIP gives communications professionals the same precision on language that analytics platforms give on traffic and conversion.

Agency principals
Your clients brief on tone. You need to brief on scores.

Run voice analysis across your full client roster. Bring scored data into every brand review, pitch, and campaign debrief.

Signal + Competitive mode
CMOs
Your brand says one thing on the homepage and another on social.

Know where your brand voice drifts across channels and how it compares to category leaders — before the next campaign ships.

Signal · Lens · Brief
Dealmakers
You walk into every new room without a read on the voice across the table.

Score any public writing before any meeting. Know the profile, the register, and how to engage before you say a word.

Brief · Lens · Signal

Delivered analysis.
Priced by scope.

We work from your brief. Analysis returned in 24–72 hours. Review within 7 days.

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