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Lens

Your public voice has a measurable signature.

Lens profiles the cognitive architecture of media voice — not sentiment, not tone, not keyword density. Five scored dimensions. Three media compared side by side. Scored profiles returned within 24 hours of your search parameters.

Request a Lens read See how it works
10.5B
Unique profiles possible
24hr
Standard turnaround
Sample output

See what a Lens read
actually looks like.

A live query. Three real outlets. Five dimensions each. This is the actual output — not a mockup.

Lens sample output — page 1
↓

This is a complete two-page Lens read.

Analyst signal, comparative read, and dimension breakdown included.

No account. No follow-up unless you want one.

The problem

The instinct is right.
The proof has been missing.

The quote that doesn't sound like them. The op-ed that reads like a different person wrote it. The spokesperson who holds in print but loses the room on air. You spotted it before anyone else did — because that is the job.

What you have not had is the numbers to prove it — to a client, to a content writer, to a journalist asking why. You define the search parameters. We run the analysis. Three media profiled side by side, scored across five dimensions, returned within 24 hours. A profile you can reference in a brief, defend in a meeting, and revisit after the campaign runs.

Lens makes it provable.

Before
"The tone feels inconsistent across placements." A feeling with no referent and no fix.
Lens
Stability: 28. The voice shifts register under editorial pressure. It is not inconsistent — it is responsive. Reframe the brief around that.
Before
"They come across as too aggressive in interviews." A judgment that goes nowhere in a client meeting.
Lens
Force: 71. Mediation: 14. No hedging, no exits. Do not put this voice in a room where nuance is required. Put it somewhere the conviction is the point.
Before
"This ghostwriter is not capturing their voice." A note with no instruction attached.
Lens
Client Structure: 68. Draft Structure: 31. The client organises before claiming. The writer claims before organising. Hand them the diff, not the note.
The five dimensions

What Lens actually measures

Not sentiment. Not readability scores. Five dimensions of cognitive architecture — each scored 0 to 100, each independently verifiable, each carrying a different decision implication for the media professional.

Force
How hard a voice pushes. Whether the pressure comes from the argument or the delivery. High Force reads as conviction in a broadsheet and aggression in a lifestyle slot. Placement depends on knowing which one you have.
PassiveAssertive
Stability
Whether the voice holds its register across subject matter, editorial pressure, and format. A low Stability score is not a weakness — it is a warning about which rooms to avoid and which to seek.
VariableConsistent
Mediation
The density of qualifiers, hedges, and conditional framing. The difference between a spokesperson who commits on record and one who always leaves an exit. Critical for crisis, interviews, and anything that will be quoted.
DirectHedged
Structure
Whether the voice builds the argument before making the claim, or claims first and fills in later. Determines how a voice performs in long-form, in briefings, and under cross-examination. The difference between a columnist and a commentator.
IntuitiveFramework-first
Range
The breadth and discipline of the lexical field. Whether this voice can move between a financial analyst and a features editor without either noticing the shift — or whether it belongs in one register only.
AnchoredWide
Why it matters

Three places Lens
changes the brief

01 · Spokesperson & talent
Know the placement before the cameras do.
Profile the voice before you write the brief. Profile the publication before you pitch the placement. The gap between the two scores is the brief. Lens makes it a number, not an instinct.
Force 71 · Mediation 14 → hostile interview, not lifestyle slot. The conviction is the point — put it somewhere conviction is required.
02 · Ghostwriting & bylines
Give the writer the diff, not the note.
Vague feedback costs rounds. Lens profiles the principal and the draft separately — two sets of five scores. The difference between them is the brief. Specific, scored, inarguable in a client call.
Structure 68 vs 31. "Lead with the frame, every time" is now a number, not an opinion.
03 · Brand voice governance
Consistency you can show a client.
Run Lens quarterly on published output. Watch Stability. When it moves — leadership change, new agency, market expansion — you see it in the score before it surfaces in coverage. Bring the chart, not the hunch.
Stability: 74 → 41 over six months. That is not a feeling. That is a finding.
How it works

Three steps.
One profile.

01 · Define
Set your search parameters.
Tell us the story you want profiled, the engine reads the voices underneath. Three media, one brief. You define the scope — publication, voice, context. We handle the rest. No platform, no account, no onboarding.
Email · No account required
02 · Analyse
We run the analysis.
LNCP analysis across all five dimensions for each of the three media. Scored, cross-referenced, and human-reviewed. Not a dashboard. Not self-serve. A read done properly and returned within 24 hours.
24hr standard · Human-reviewed
03 · Deploy
Receive the profiles. Use them.
Three media. Five scores each. Side-by-side comparison with directional interpretation — where the voices align, where they diverge, and what that means for your brief. Take it into any room. Quote it in any meeting.
PDF · Quotable · Referenceable
10,510,100,501
Possible voice signatures across five dimensions

No two voices produce the same five scores across five dimensions. Lens does not categorise, cluster, or assign a type. It produces a coordinate — specific, scored, and entirely unique to the voice in front of it.

Your next brief just got
a sharper instrument.

Tell us your search parameters. We profile three media side by side — five scored dimensions each, directional interpretation included, returned within 24 hours. Priced by scope, not by seat. No platform required.

Three media profiled side by side
Five dimensions scored per profile
Directional interpretation included
Returned within 24 hours
hello@quirrely.ca

We will respond within one business day. No platform access required.