About Quirrely VIP

Language has always
been measurable.

Nobody built the instrument. Quirrely VIP is that instrument — a platform for measuring the cognitive signature of written language with precision, reproducibility, and no interpretation required.

10,510,100,501
Possible voice signatures
Five dimensions. 101 values each. No two voices share the same five.
24–72hr
Standard turnaround
From search parameters to scored profiles. No platform. No queue.
DaaS
Deliverable, not subscription
Priced by scope. No seats, no dashboards, no onboarding.
The belief

Voice is not a feeling.
It is a fingerprint.

Every body of written language carries a measurable cognitive signature. The words chosen, the structures deployed, the interpretive weight placed on the reader — all of it is quantifiable. The industry has treated brand voice as a qualitative judgment for decades. Quirrely VIP treats it as data.

The LNCP engine — Lexical Numerical Cognitive Protocol — does not interpret. It measures. Five dimensions, scored 0–100, drawn from 110+ linguistic patterns and 19 voice markers. The result is a fingerprint that is reproducible, comparable, and actionable.

01
Measurement before judgment
A brand voice brief that is not anchored in scores is a brief about feelings. Quirrely VIP gives every voice decision a number to stand on.
02
Reality defines the framework
The LNCP engine reads what is there. It does not retrofit a taxonomy onto the text. The scores emerge from the language — not from a predetermined model of what the language should be.
03
Complexity made simple
Five dimensions. One fingerprint. The underlying engine is precise and technically deep. The output is clear enough to go straight into a brief.
04
Every channel accountable
A brand that scores differently across channels is not a brand with range — it is a brand with a fragmentation problem. Quirrely VIP makes that visible.
The philosophy

How Quirrely thinks about the problem.

Never retrofit a framework onto reality. Let reality define the framework.

Most voice analysis tools start with a model — archetypes, personality frameworks, tonal scales — and map brand language onto it. The framework comes first. The language is made to fit.

Quirrely VIP inverts this. The LNCP engine reads the text and returns what is actually there. No archetypes. No predetermined categories. The fingerprint is a description of reality, not a verdict against a rubric.

This matters most in competitive analysis. When five brands in the same category are measured against the same engine, the differences that emerge are real — not artefacts of the framework. A Force gap of 40 points between two competitors is a fact. What to do about it is strategy. Quirrely VIP supplies the fact.

The approach

Delivered intelligence.
Not another dashboard.

Quirrely VIP is a delivered intelligence service. Every engagement begins with a gateway analysis at USD 2,500 — a complete intelligence output applied to your corpus, delivered with human interpretation and recommended next steps. Not a demo. The first real engagement. Ongoing access to the engine is available as a DaaS subscription for enterprise buyers.

For enterprise buyers who want the engine on an ongoing basis, DaaS subscriptions are available across all four products. The gateway analysis is the entry point — it establishes the baseline and proves the value before any ongoing commitment is made.

Step 1
Book a conversation
Every engagement starts with a 30-minute intake. We scope the product, the corpus, the competitive set, and the brief together before anything is measured. The right product for the right question — scoped before we start.
Step 2
We run the analysis
The LNCP engine scores your corpus across all five dimensions. Depending on the product: brand channels, competitor copy, media coverage, applicant writing, or contact profiles. Minimum 300 words per corpus submission.
Step 3
You receive the read
A scored fingerprint and a written analysis delivered within 24–72 hours. Signal analyses include a review session within 7 days. Lens, Brief, and Fit outputs are delivered as standalone documents.
The entity
Legal and corporate
CompanyBothEyesNow Ltd
Founded2025
HeadquartersWindsor, Ontario, Canada
IncorporationFederally incorporated, Canada Business Corporations Act
PlatformQuirrely VIP — Voice Intelligence Platform
FounderScott Valentine — founder and operator
Contacthello@quirrely.com

Ready to see your fingerprint?

We work from your brief. Full analysis in 24–72 hours. Review within 7 days.

Book a conversation