What does the two-layer output look like in practice?
Every Quirrely product delivers two layers. The first layer is a summary verdict — a cross-unit synthesis that fires automatically and is always visible without interaction. For Signal, this is a brand character read across all channels. For Brief, it is a contact read. For Fit, it is a pool verdict. For Lens, it is a comparative read. The second layer is a per-unit deep read — per channel, per outlet, per candidate, or per contact — available on demand. Both layers are included in every delivered analysis.
What does a Signal analysis actually contain?
A scored fingerprint for each channel submitted — Force, Stability, Mediation, Structure, and Range per channel. A channel variance table showing where your brand voice holds and where it drifts. AI signal detection per channel. A voice characterisation — profile, stance, register, and a voice line for each channel. A written strategic read: what the scores mean, what the variance means, and what to do about it. In competitive mode, a peer benchmarking table comparing your brand against up to five competitors across all dimensions.
What does a Brief output contain?
A full LNCP fingerprint on the submitted writing. Profile, stance, and register assignment. A voice line — one sentence that captures the cognitive signature of the writing. A contact read — the strategic implication of the profile and a tactical move for the engagement. A three-part engagement guide: How They Receive, How to Engage, and What to Avoid.
What does a Lens output contain?
Three scored outlet voices for your query topic — each honestly labelled for the detected beat. A full LNCP fingerprint per outlet. AI signal detection per outlet. A comparative written read across all three voices — how the same story reads differently depending on which editorial voice is covering it, and what that means for how your story lands in each outlet.
What does a Fit output contain?
A pool summary verdict — a cross-candidate read that names the standout, the concern, and the dominant pattern across the pool. A dual fingerprint per candidate — employer voice and applicant writing scored independently. A cognitive alignment score. A dimension-by-dimension comparison. A written alignment read per candidate: where the voices converge, where they diverge, and what the gap means in practical terms for the role.
How is the analysis delivered?
As a single document. No portal, no login, no dashboard. Signal analyses include a review session within 7 days of delivery. Lens, Brief, and Fit are delivered as standalone documents. For platforms and enterprise buyers integrating Quirrely VIP outputs into existing workflows, data output formats are available — this is scoped in the intake conversation.
Is the analysis reproducible?
Yes. The LNCP engine is deterministic. The same corpus submitted twice will return the same scores. This makes before-and-after comparisons — post-rebrand, post-campaign, post-agency change — genuinely meaningful. The delta is real because the instrument is fixed.